James Parfitt is the co-founder and CEO of New Zealand Wild Catch Limited, a company that catches sea cucumber in New Zealand and exports to China. In an interview with SeafoodSource, Parfitt explained how he’s spent almost a decade researching and establishing his high-end seafood brand, which he recently began marketing through social media and shopping channels.
Eighteen New Zealand food and beverage brands have joined forces to launch the first Country Flagship Store on the Tmall Fresh, Alibaba’s fresh produce e-commerce platform.
An initial group of nine, including Pic’s, Babich Wines, Vogel’s, Rockit apple, Future Cuisine, Pāmu, Zealong Tea Estate, Fiordland Lobster and Oha Honey, will begin sales tomorrow, the group – New Zealand Food Basket – said in a release. The rest – Zespri, Sanford, Kāpiti, Lewis Road Creamery, Sealord, Pure South, Shott Beverages, New Zealand Wild Catch, and Cherri – will begin sales in June,
Eighteen New Zealand food and beverage brands will jointly sell products in China following a partnership with e-commerce giant Alibaba.
The brands have partnered to create New Zealand Food Basket Ltd which will launch Alibaba’s first Country Flagship Store on the Tmall Fresh e-commerce platform this week.